PPC campaigns can provide you an immediate channel to receive keyword sensitive traffic at your sites. Most have found paid search advertising to be very effective at driving online sales, and that integrating Search Engine Optimization combined with Pay-Per-Click campaigns achieves optimum results for the search engine marketing effort.

Driving profitable online sales is the goal. Professional management and tracking can increase your return on investment and make your every dollar spent a profitable investment.

Target Engines: Google, Yahoo, MSN, and other shopping engines

Scope of Work:

• Develop bidding strategy which includes search term research.
• Develop and design landing pages that convert your investment to sales. Attributes to effective landing pages include, but are not limited to, calls to action, copy, headlines, forms, graphics, navigation, links, layout, colors, and prices.
•  Create ads that deliver the right message to the right target audience at the right time for the click.
•  Manage account financial carefully by optimizing the spending to increase ROI (Return on Investment).
•  Measure Return On Investment (ROI) with marketing analytics.

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Search Engine Optimization  ::  Results-Oriented and the Most Cost Effective

It's also called Natural Search Engine Optimization or Organic Search Engine Optimization. Long term organic optimization isn't simply about buying traffic, it's about attaining qualified leads and customers, and more importantly, building a strong online presence as long as your site lives.

Search Engines Targeted: Google, Yahoo, MSN, AOL

SEO Methodology & Scope of Work:

• Develop customized search engine optimization campaign strategy.
• Conduct keyword traffic research and analysis.
• Competitive Analysis: Analyze your web site compared to your competitors' sites.
• Evaluate and make recommendations on site's design, link architecture, and content.
•  Develop content for your site on a regular basis to keep site fresh for engine spidering and user experience. All content developed will be visible, no cloaking techniques will be used.
•  Increase link popularity for your site; link farms or reciprocal links are not used.
• Copy write and submit your site to Google & Yahoo Directory Listings.
• Submit your site manually to all major search engines, search directories (Google/Yahoo) and industry related sites.
• Tracking and analyze conversion - measure ROI via Online and/or Phone Tracking & Conversions.
• Conduct paid inclusion / xml submissions when necessary.
• SEO Program Maintenance:
• Make necessary SEO recommendations
• Monitor, track, and report your site's rankings
• Monitor SEO activity on your competitors' sites
• Continuous on-page optimization and off-page optimization
• Develop information or content pages for relevant keywords

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