Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from
search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to
search engine marketing (SEM) which deals with paid inclusion
Typically, the higher a site appears in the search results list, the more visitors it will receive from the
search engine.
SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy,
SEO considers how
search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to
specific keywords and to remove barriers to the indexing activities of
search engines.
Search engine optimisation maybe offered as a stand-alone service or as a part of a broader marketing campaign.
Because effective
SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
The term "
search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Click here to contact us about Search Engine Optimisation