Search engine optimization (SEO)
is the process of improving the volume or quality of traffic to a web site from search engines
via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM)
which deals with paid inclusion
Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine
may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO
considers how search engines
work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords
and to remove barriers to the indexing activities of search engines
Search engine optimisation maybe offered as a stand-alone service or as a part of a broader marketing campaign.
Because effective SEO
may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
The term "search engine friendly
" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
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